The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation

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Two parallel trends are rocking the world of business. Firstly, a new breed of CEOs and business leaders ­ younger, smarter, networked in new ways - is transforming household name corporations from old corporate models to new styles of corporate citizenship. Secondly, at blistering speed, the global economy is being radically restructured as the new economy wipes away established modes of doing business. But what are the links between the worlds of virtue and virtuality? And which of today¹s companies and business models will prove sustainable?

Based on first-hand experience, The Chrysalis Economy explores some extraordinary cases of corporate meta-morphosis as we begin the long haul from today¹s Caterpillar Economy to tomorrow¹s Butterfly and Honeybee Economies. John Elkington looks over the shoulders of business leaders and boards as they build the values-based platforms essential for sustainable value creation. He also looks at the corporate cultures which will be needed and the steps required to achieve them.

John Elkington is Chairman of one of the world¹s leading strategy consultancies, SustainAbility, and the bestselling author of Cannibals with Forks and The Green Consumer Guide. John Elkington coined ­ and Cannibals with Forks launched - a new term, the Rtriple bottom line¹, which has since helped catalyze profound changes in the corporate accountability and reporting agendas. In the process, his pioneering work is helping to drive he evolution of new forms of Rstakeholder capitalism¹.

The Chrysalis Economy is the fruit of John Elkington¹s work and other interactions with some of the RCitizen CEOs¹ who are leading the charge to a new economic order. The book identifies the steps world-class companies like BP, Ford, Shell and Unilever are taking towards true corporate citizenship, including new forms of portfolio management, sustainability accounting and reporting and, ultimately, radically different forms of corporate governance. If the 19th Century was typified by mercantile capitalism and the 20th Century by corporatism, then the 21st looks set to be the century of globalism, not just globalization. The Chrysalis Economy explores the implications for markets, companies and business leaders.